Tag Archives: Retail Theatre

The evolution of retail through the centuries is well documented and widely known. The basic concept that existed through the centuries is of customers purchasing their needs from a shop which displays them, or has access to them (perhaps in an offsite warehouse). The growth of this business was largely dictated by where the shop […]

For some how they do it is more important than the product or service In my last column I had spoken about some of the systems around which sales and distribution were built over the last couple of centuries and how this structure is now changing. Similarly let us review the reasons why people buy. […]

A brand’s story cannot just be written by pretty imagery and marketing The value of brands has been debated ad nauseam and we all now accept that, often, this is the only differentiating factor between two similar products. But when a recent report by Baghunter pointed out that the value of a Hermes Birkin bag […]

But mall owners need to realise they have hit the roof on further rent hikes Over the course of this year retailers have been reporting flat to lower sales year on year. While the level of variation depends on the type of business, across sectors — fashion, accessories, jewellery, furniture, food — few would be […]

But ventures must ensure they can compensate for drop in numbers during peak summer months The growth of the retail business in Dubai and in the entire Gulf is an interesting case study by any standard. The Middle East Council of Shopping Centres — in a beautiful recent publication called ‘Souks to Malls’ — has […]